29 Jul CUPS HELD HIGH AS STAKES ARE RAISED BY BENDERS PAPER CUPS
Leading paper cup company, Benders Paper Cups has committed to a programme of £2 million inward investment this year following its purchase by leading cup manufacturers, Flo, Nupik and Dopla in 2012. One of very few non-food factory’s to receive BRC/IOP A grade accreditation at the first audit, Benders has been manufacturing in the UK for nearly 120 years and aims to expand both here in the UK as well as into Europe going forward.
Following a strengthening of senior management with the appointment of sales and marketing director, Mike Gardner and marketing manager, Adrian Pratt, the paper cup specialist has a fresh new logo and is preparing to extend its product range. Consolidating its position as part of the biggest European cup manufacturing group, the company introduced new manufacturing capacity earlier this month and has plans for further capacity increase later this year which will enhance manufacturing output going forward into 2014.
Marketing manager for Benders, Adrian Pratt believes that the company is now in a position to make a real difference to the paper cup industry, both at home and abroad: “Our key USP is our focus on paper. We don’t have the distraction of other food packaging or dispoables and this single vision has enabled us to secure our place as the number one supplier of paper vending cups to the UK market. We work to exacting standards and that is reflected in the world-class quality of our products.”
“We have a very loyal staff who are all enthused by the products and take a real pride in the job. The business has a flexible approach to working which allows the company to be immediately responsive to its customers requirements.”
“We’re not a ‘me too’ brand. We embrace new thinking because we are keen to stand out and that is reflected in our products with the full range demonstrating a level of quality and creativity that we believe leaves our competitors far behind.”
Now the paper cup manufacturing arm of the largest cup group in Europe, Benders range includes super premium hot cups, barrier insulated cups, single wall bio-board cups, single wall vending cups and single wall ‘coffee to go’ cups.
About the Author
Hannah Jones
Marketing Executive- Benders Paper Cups
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