11 Aug BENDERS EMBOSSED CUP: 1 MILLION AND COUNTING
Benders Paper Cups has announced that sales for its Garda Embossed double wall cup have now passed the million mark.
The success of the Garda Embossed double walled cupis an unprecedented achievement for Benders so soon after product launch. The cup has provided a focal point at recent trade shows, playing a key part in attracting the crowds for the leading paper cup manufacturer, with sales rising steadily after each event.
Benders’ marketing manager, Adrian Pratt is delighted with the Garda Embossed cup’s success: “I think a large part of the cup’s popularity is down to the actual look and feel of it. We are ruled by our senses and the Embossed double walled cupstands out immediately thanks to its striking, unique, swirl emboss while its surface and structure allows for a superior print finish.
“Our customers are constantly looking for ways to distinguish themselves while maintaining a high level of quality and our Embossed double walled cup ticks both of these boxes.”
The striking Garda design of the Embossed cup is complemented by the use of strong contemporary colours that contrast to create the most eye-catching and attractive cup. The sensory experience is heightened by the feel of the cup which is smooth to the touch, making it easy to grip and ideal for handling on the move.
The Embossed cup is available in a range of 8/9oz, 12oz and 16oz sizes with matching lids for all coffee service needs. There is also a complimentary 4oz size cup. The design of the Embossed double wall cups have been developed to optimise stack height and reduce storage needs. The design of the emboss also means that each cup separates easily in a stack, making it perfect in busy retail or quick service environments.
The company’s full range of cups currently includes super insulated hot cups, barrier insulated cups, single wall bio-board cups, single wall vending cups and single wall ‘coffee to go’ cups.
About the Author
Allan Patterson BSc
Technical Manager- Benders Paper Cups
BSc Product Design- Edinburgh Napier University
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