06 Feb BENSONS AND BENDERS – PUTTING THE COLOUR INTO VENDING
Just over two years ago, leading North West independent vending operator, Bensons Vending took the step of changing from plastic to paper cups across all of its vending sites as part of a drive to improve the overall drink quality and consumer experience. Working with Benders Paper Cups, its established paper cup supplier, Bensons then decided to inject a little colour into the mix to focus attention on the improved paper cups…
Commercial director of Bensons Vending, Matt Haselden explains: “Having discussed our options in detail with Benders, we decided to choose a number of colours – blue, red, orange and purple. These coloured cups are run consecutively, giving a multi-coloured stack of vending cups.
“Customers are now surprised by what colour cup they get with each purchase and it makes the logo stand out. On a larger site, the end user can consume a few drinks in a day and each one might come in a different colour cup. If they are getting drinks for colleagues it also makes whose drink is whose more easy to identify.
Marketing manager for Benders Paper Cups, Adrian Pratt comments: “Bensons is a forward-thinking company that works hard to think outside of the box. The mixing of the colours is yet another inspired idea, bringing a freshness to the process that immediately engages the customer.”
About the Author
Hannah Jones
Marketing Executive- Benders Paper Cups
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