Benders Paper Cups are working in partnership with UK food on-the-go retailer, Greggs, by supplying them with an exclusive, limited edition BBC Children in Need themed, custom printed cup.
Greggs has been focusing increasingly on its coffee service throughout the year with it now forming a key part of their customer offer in store.
Benders supply Greggs with their current coffee cups and were pleased to develop the relationship further by supporting them to launch their first charitable cup. The cups feature the same high quality insulating feature that makes them perfect for takeout and on-the-go use. Benders’ custom printing also allows for the full height of the cup to be printed, emphasising the message for maximum effect.
Andy Cunliffe, the Managing Director at Benders, said: “Our flexible approach to custom print development has allowed Greggs to deliver their special edition cups to the BBC’s exacting branding requirements in an eye-catching ‘Pudsey’ yellow. “
“It is our responsive print development and quick turnaround time that makes it possible to successfully manufacture the BBC Children in Need custom print to a demanding deadline, whilst still ensuring the high level of quality that we have become renowned for.”
Greggs outlined their plans for the promotion by saying: “this year we have a number of tasty and fun products on sale as part of our fundraising campaign. For a limited time only, customers will be able to enjoy their hot drink in this fun and eye-catching Pudsey branded cup. We hope the bespoke design will create an increased awareness of out support of BBC Children in Need to both existing and potential customers.”
Andy Cunliffe continued: “We are proud to be supporting Greggs and their campaign for such a worthy cause, and believe that our personalised cups combined with Greggs’ strength in the market can work to a great effect for Childrenin Need, raising awareness and support for the charity.”