Benders Paper Cups are partnering with Unilever as a supplier of choice, developing and supplying them with their new PG tips ‘Keep it Tea’ branded paper cups.
According to an independent study conducted by The NPD Group, a British consumer market research company specialising in foodservice, tea is the nation’s favourite hot drink at home, but when it comes to drinking out of the house, coffee outsells tea by over two cups to one. Tea is also only included in 8% of all visits to Britain’s foodservice markets compared to over 17% for coffee.
With the launch of its ‘Keep it tea’ campaign, PG tips was keen to drive awareness of this message and wanted to make sure consumers saw the branded paper cups whilst drinking tea out of the home.
Ian Keeffe Sales Manager at Benders commented, “We are the perfect choice for projects such as this. Unilever was able to communicate directly with our in house design team to help ensure that the branded paper cups will generate a higher level of exposure for the ‘Keep it Tea’ campaign.”
“Our reliability and quick turnaround time means that we are capable of designing, manufacturing and supplying our high quality paper cups to the tight deadlines often specified by customers during branded projects such as this.”
Dominic Creamer Unilever commented, “This is not the first time we have used Benders to partner us in the development of a branded cup. After the success of the PG tips Red Nose day cup we were confident that they would provide us with an eye catching solution to promote our new campaign, they did not disappoint us.”
Ian Keeffe continued, “We pride ourselves on manufacturing high quality and innovative products as well as our vast distribution network, and through this we can help Unilever convey its message to a wider audience.”
The ‘Keep it tea’ cups will be readily available to any vending operator who supplies PG tips from 1st of November 2015.