06 Sep #brandsinhands Custom print Campaign
3 ways printed paper cups can maximise brand exposure
Last year, the UK’s £9.6bn coffee shop market grew by nearly 10%, making it one of the country’s strongest performing sectors. Standing out in this market is therefore no mean feat and, as consumers increasingly tend to taste coffee with their eyes, cup branding can make all the difference.
It takes between 5-10 minutes for the average person to consume a hot drink which in turn presents the perfect opportunity for brands to share their message. Those that maximise the advertising space on each cup are reaping the rewards as they are putting their brand in their consumers hand…literally.
With over a century of industry experience, along with advanced print technology, at Benders, we understand what it takes to create stand out paper cups. But what, you ask, are the advantages of doing this for my business? Here’s our round-up…
1. It’s the perfect place to share information and boost brand recognition
Billboards and TV ads pass fleetingly whereas paper cups stay with customers for longer.
Whether on the high street, or at an event or show, every printed paper cup is like a mini moving advert.
You can take advantage of this by using the cup to tell your brand story, educate people about your values or inform them of new offers and support your social media platform. Whilst you have the opportunity, it’s also useful to include a clear call to action so people can continue to interact with your brand.
To consistently deliver unrivalled print quality, we invest in the latest and most advanced printing technology. By offering a custom printing service our comprehensive range of single wall, insulated and vending cups, we provide the flexibility you need to bring your vision to life.
2. It is social media friendly
When scrolling through your feed, especially in the morning, it’s not uncommon to see a vast array of coffee related posts. The beverage is extremely share-worthy as most people can relate to that morning cup of coffee – whether it’s a flat white, cappuccino, espresso, Americano. Then, when you throw in a multitude of hashtags like #Coffeelover #ButFirstCoffee and #CoffeeIsLife, it’s no wonder that coffee is a trending topic.
So, if you can put your brand into the hands of an active social media user, you’ll help to enhance your digital presence. You could even go a step further and create a cup hashtag to boost the chances of people sharing online.
3. It’s emotive
A smart advertising tactic which dates back centuries is to play on consumer emotions. For many, that morning coffee is more than just a drink. It’s a boost, the ‘wake-me-up’ we need before embarking on a busy day. It’s a happy, satisfying time to enjoy a short respite before getting on with things. So, why not connect your brand with this emotion?
By advertising on paper cups, customers will begin to associate those feel-good vibes with the branded cup you place in their hands each day.
To sum up
Paper cups offer the perfect opportunity to maximise exposure and spread your message, plus, repeat business means that your drinks could become part of an everyday routine; making your brand ever-present.
Just be sure that when sourcing your paper cups, you find an environmentally responsible manufacturer. All of Benders Papers cups are manufactured using only PEFC certified board which is sourced from sustainably managed forestry. We have full chain of custody accreditation this means that we can trace every cup back to the forest it originated from, for every tree felled, three to four saplings are planted to ensure forestry can continue to thrive. We also take a considerate approach to print and use only environmentally considerate water-based inks
Having recently invested in a state of the art print press, we’ve been challenging our customers to up their cup design game and come up with something truly eye-catching. If you’d like to take on this challenge and harness the power of paper cup advertising, we’d be happy to help. Call us on 01978 421505 or email [email protected] to speak to a member of our friendly team.
In the meantime, follow our #BrandsInHands hashtag to learn more about how paper cup branding can impact your business.
About the Author
Hannah Jones
Marketing Executive- Benders Paper Cups
Find me on Linkedin