14 Mar PRODUCT LAUNCH AT CAFFE CULTURE
Visitors to the Benders stand at this year’s Caffe Culture Show couldn’t fail to notice an enormous, eye catching cup filled with several hundred smaller cups.
The leading paper company used the show to officially launch its new Garda design Embossed cup.
Displayed alongside Benders’ other iconic designs, the Single Wall Caffé, the Milano Barrier cup and the Cantare Super Insulated cup, the Garda Embossed cupand its enormous ‘big brother’ attracted a high percentage of the crowds who attended the two-day event and who all gave an enthusuatic thumbs up to the latest cup innovation by the UK-based manufacturer.
With an elegant patented ‘swirl’ emboss, the Garda Embossed cupcomes in a unique design which uses smart, contemporary colours that contrast effectively to provide the most eye-catching and attractive cup. Its structure allows for a superior print finish and it can also be branded as effectively as the smooth wall cups with no compromise. Built to give a comfortable hand hold and with an effective level of insulation, it is expected that the cup will be a hit with the horeca market and the visitors at the Caffe Culture Show proved no exception.
Benders’ marketing manager, Adrian Pratt has been delighted with the response: “The Garda Embossed cupis a distinctive cup which perfectly complements the other cups in the Benders range and, as it is perfect for the target market, we were anticipating a good reception at this event.
“There was a great turnout on both days and the Garda Embossed Cupcertainly drew the crowds, which happily resulted in us generating a healthy number of leads. Interest was shown in all of the products we had on display.”
The Emboss cup is available in a range of 8/9oz, 12oz and 16oz sizes with matching lids for all coffee service needs. There is also a complimentary 4oz size cup.
The new profile of the 12 oz, the most popular in the specialty coffee sector, has been designed to reduce storage needs with the height of each stack standing at far less than comparable insulated cups. The design of the emboss also means that each cup separates easily in a stack, making it perfect in busy retail or quick service environments.
Benders is the UK’s single dedicated paper cup manufacturer and the number one supplier of paper cups to the UK vending market. The company’s full range of cups currently includes super premium hot cups, barrier insulated cups, single wall bio-board cups, single wall vending cups and single wall ‘coffee to go’ cups.
About the Author
Hannah Jones
Marketing Executive- Benders Paper Cups
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